Tuesday, May 3, 2011

Chrome Shuns Web 2.0

By Christina Wilkinson

Once again another company has gone and designed a new logo and thrown the old one out.

But if you do a double take, they really haven't.

Meet the 'new' Chrome logo!

The icon on the left is actually the new Chrome logo design and shown on the right side is the outdated logo. But how outdated is it really?

You can't place text over the old one, but the new one can be used in a myriad of ways.
1. As a backgrounds icon, it prints cleaner
2. There's no defining areas, so the new one can be cropped and used partially in a design
3. It can be used in charts and graphs
4. Since it's not 3-D, the shapes can be pulled out individually and utilized as separate pieces
5. Flat look allows for printing using PMS colors with ease

As usual, there's been tons of controversy over keeping the old logo versus the new one. But the company surely must know what it intends to do and the direction it's going so who are we to question those million dollar designers and their decisions?

One blog suggests that Chrome originally ripped off the logo look from Pokemon. While it may be a little far-fetched for some, the fact that ThinkFree had their logo long before Chrome hasn't gone unnoticed. There's probably more to the Chrome and ThinkFree logo designs than we will ever know about and that's because ThinkFree has changed their style so many times. Could there have been a buyout at some point? You be the judge.

It may take a year or so, but most will probably forget that Chrome's logo was ever designed in 3-D. The logo will go by way of the old Starbucks and MTV logos.

Could it be that Chrome is intentionally leading the way to the demise of logos designed in the web 2.0 style? It's a great mystery for those logo conspiracy theorist designers out there who have a lot of time on their hands. If you know the answer, I'd like to hear what you think.

For now, here are several logo styles that ThinkFree has used over the years:


cw said...

Thank you Alex. We'll keep writing as long as you keep reading.

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